Naver Review – How Leveraging Naver Blog Can Help Increase Visibility For Your Business
South Korea’s Naver Corporation is often referred to as “the Google of the country.” The company operates not only its search portal, but also various content topic boards (Naver News, SNOW), LINE, a messaging application; V LIVE, where celebrities can broadcast themselves live; Webtoon, a mobile comics platform; Papago, an automated translation service; WHALE, a Web browser; and much more.
As of May 2017, Naver had 23 million Cafe and Blog platforms running in the country, with users posting specialized contents on a wide range of topics through these community-based sites. There were also a total of 10.5 million Naver Smart Places providing users with useful services like booking and reservations, on-site payment, e-coupons and reorders, etc. 네이버 플레이스 리뷰
Since Naver tends to display its VIEW section results higher on the SERP while organic website searches are pushed to the bottom, leveraging Naver Blog can help increase visibility for your business. By applying to become an official blog and having the official tag appear next to your result on Naver’s SERP, you can establish a sense of credibility and quality for your brand and build trust with users.
In addition to that, leveraging blogs as a communication channel with your customers can boost brand awareness and lead to higher conversions as well. For example, if you collaborate with local bloggers to write articles about your products and services, it can help increase traffic to your conversion pages such as a sign-up page or online shop, and even improve the overall satisfaction rate of your customer base.
Ai Review Summary is a new service from Naver that uses its hyperscale AI language platform, Hyper Clova, to simplify online reviews and product descriptions and create natural-sounding phrases for them. Currently, the service focuses on reviewing furniture and interior products, with plans to expand its coverage to other categories as well. 애드리절트
It is worth noting that the service relies on C-rank and DIA algorithms for promoting its results, which means it prioritizes creators with high social media following and expertise in their fields over those who have less of a following or are uncredentialed. This provides a level of reliability and credibility that makes it more trusted than the likes of Google, which does not have a similar approach to its SEO algorithms.